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Sunday, April 01, 2007

Gmail launches free print service

Reporter / Mumbai April 01, 2007
Gmail has announced a new print service on its website, allowing its e-mail users to receive by post, free print outs of their e-mails. Users only need to select the e-mails they wish to see on paper and the company promises to send them printed copies of the same within four working days by post.

While office based users may not be delighted, students and users who do not have access to printers at home are sure to cheer the move. The company plans to recover the cost of print and postage by targeted advertisements which will be placed on the back of the printed papers. At the moment the company is also allowing prints of photographs and attachments.

Photographs will be printed on high quality glossy photo paper. Also, users are allowed to take as many prints as they want. On one hand while this will be seen as a helpful service by its users, it will also get Gmail another step closer to its users. By dishing out this service Gmail will have concrete profiles of all users who avail of its service, helping it leverage better advertising rates.

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